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Monday, 13 June 2016

Book Review: Super Women by Prachi Garg

About the Book:

This book brings forth the stories of twenty women entrepreneurs who have struck a perfect personal-professional harmony, and a chord with their immediate consumers. Their innovative ventures encompass a varied range of services – from supporting victims of acid attacks, to providing free skin care solutions; from online retail of lingerie, handmade bags and fashion accessories, to eco-friendly products of everyday utility; from pet care products, to quirky merchandise; from empowering folk artists, to providing clinical assistance to those going through tough times; from image consulting to house hunting; from arty solutions, to innovative marketing and corporate communication; from creating happy readers to making religious ceremonies simpler – these entrepreneurs have opened avenues formerly unexplored. Superwomen is an interesting journey of how they played all their roles to perfection, aligning their families with their ambitions, showing the world their true mettle
Paperback, 168 pages
Published February 10th 2016 by Srishti Publishers & Distributors

About The Author:

Prachi Garg is a true blue Mirandian, who is an entrepreneur herself. She co-founded and An alumna of Great Lakes Institute of Management, she is passionate about writing and travelling.

My Review:

The best part about such books that enlist a cluster of entrepreneurs is the dose of inspiration and optimism in every story.
Rashmi Bansal's Stay Hungry, Stay Foolish started this trend and it caught up on fast, with Anuradha Goyal's The Mouse Charmers chronicling the contemporary, technology-driven enterprises.
Super Women comes under the same genre as a breath of fresh air, enlisting very fresh and recent ideas start-ups/businesses/enterprises.
What helps the cause of this book is the fact that the author herself falls in the category she writes at length about, and yet the enterprises and enterprising women she has  chosen are all so varied and vivid, one cannot help but be awed by each story.

The substance is like the books I mentioned above, it is a summary account of everything encompassing the journey- the ideas, the hopes, the struggles, the process, the risks, and the eventual success and learning.

The author writes about the initial ventures in a very simplistic manner, with the factual details gaining precedence over the journey, it is when I reach the sixth or seventh account that the writing is infused with the emotion and descriptions it deserves. Thereon, the journeys have been defined precisely, picking the right details, aligning it with the readers' expectations from the book.

It apprises one of many different, uncanny and quirky ventures functioning out there, while at the same time imparts crucial lessons in business acumen, management, establishing credibility, etc.
Some of these enterprises functioning in a niche segment include make Love not Scars, Heads Up for Tails, ShubhPuja etc
The book is definitely worth a read for the upcoming entrepreneurs.

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